apollo gonzales

I’ve been doing this whole social-web-strategy thing for about a year and half now. When I first started doing this I was full of ideas about the potential of the social media, and I was excited about applying the tools to the strategy of issue campaigns. As the year wore on I felt like my ideas about the tools were starting to look the Chinese food menu on my refrigerator - that menu always sounds like a good idea, but really it hasn’t changed in a year and I’ve tried just about everything on it.

There have been a lot of discussions as we near the end of the year, about what the next year holds for those of us doing social web work, but I can’t help but feel like it’s still stuff from the same menu. Recently someone suggested that the next big thing is mastering the last big thing. Which makes me wonder if I need to reconsider that menu, maybe it IS about the combinations. Maybe, I should try the Mu Shoo with the Lo Mein instead of the Orange Chicken.

I’ve said all of that to say this: I’m excited about Facebook Connect, hell, I’ve been excited about it since they announced it back in May. I’ve added a simple FBConnect plug-in to this blog, so now I can reach more people, and more people can find me. That means at work I can kill 2 birds with one stone. I can answer the “How do we get more readers to our blog?” and “How do we build our social network?” with an elegant combination. And that’s just the start. What about adding FBConnect to donation pages? Or Action Alerts?

I’m just starting to really think about he possibilities here without sounding like I’m drinking all the Kool-Aid at once. But that menu is looking tasty again, and that is pretty exciting.

Tags: facebook, fbconnect, Social Media, Social Networks

This entry was posted on Saturday, December 13th, 2008 at 1:09 am and is filed under Social Media, Social Networks, advocacy. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.